Health is one of the most important assets one can possess. That is one reason that it should be
cherished and valued for. There are fields and fields of studies dedicated to the study of health and of
diseases and how to overcome them. Yet we generally don’t value it like the way it should be valued.
The influence and presence of technology has also helped in advancement of these studies. The increase in social life has also given popularity to the trend of dining out or opting for takeaway food. The lifestyle in many countries is as such that the trend of cooking at home has almost vanished. People are generally so busy that they don’t have time to sit back and enjoy a peaceful meal or two. There are several outdoor solutions, food delivery services and takeaways but none of them present a long term healthy solution for the consumers.
Marketers in many consumer markets have understood this demand and are working to solve this issue.For Instance in the consumer market of Dubai, there’s an online food app that provides healthy food options for their consumers. This app works on subscription basis instead of the usual order and
delivery. The minimal time period for subscription is a week and the maximum is a month. They have
also introduced three different kinds of food packages to attract and retain more consumers and to
make it easy on their pockets. MMM provides food delivery services in Dubai and soon will be starting food delivery services in Abu Dhabi. They have several vegetarian and Indian restaurants under partnership with them. This way both partners work on quality assurance and maintain a healthy and fresh standard of the meals provided. A visible evidence of their popularity is the fact that they have been nominated as the best food app in Dubai in 2016 by BBC Foods.

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