Food Chains in UAE

United Arab Emirates is growing at a rapid pace. And with the growth of several main industries, as a
side result several other industries are also growing. Many fast food chains have their franchises in
UAE. They realize the importance of having business presence in UAE. But we can easily see that
having fast food as the only food option in the long run is a not so healthy choice. The trend of cooking at home is vanishing. And marketers realize that there is a latent demand for food places providing  delicious yet healthy food at the same time.

Make my meal is an online food app working in different states of UAE. in keeping up with their
tradition of online food order, they are providing online food delivery in Sharjah and online food
delivery in Dubai. The app works on different basis than other food apps. They work on subscription
basis instead of the usual order and delivery. The minimal time period for subscription is a week. And
the maximum time period for that is a month. They have basically identified a growing need of healthy food demands. People have become more & more busier with their lives. But with the amount of money they are spending on food, they actually want it to be healthy and better for them in the long run. This has become the competitive edge of make my meal. They are aiming to create awareness in their consumers that they can opt for outside food, with having it made in a healthy way. They have several Indian and Vegetarian restaurants under their panel to provide food for their consumers. They have also introduced three kinds of food packages to attract and retain a bigger consumer base. This way it will not be out of budget for their consumers as well.