The trend of healthy eating is slowly but gradually getting the attention that it deserves. Many countries in the world are facing severe health problems. The root cause can be led to unbalanced lifestyle and a non healthier living environment. The even more alarming thing is that diseases are now found in people who are young and adults. This is the main reason that this situation should immediately be handled and solved. This problem however, has not come on surface yesterday. It has built itself over a period of time. Therefore the solution too can be there in a short span of time. The habits that are unhealthy have taken their roots, and therefore careful strategies have to be crafted to solve this issue.
Development in many countries and industries has led people to be busier than ever. This has led to an increase in the western adapted lifestyle. And in there the trend of cooking at home has almost
vanished. People are too busy to think about this and take care of this. Marketers since long are realizing this latent need. They understand that they have to come up with a solution that provides them healthier food while adjusting with their lifestyle.
In UAE,business expansion has reached new levels. This has also indirectly increased other businesses in there as well. There are several Indian restaurants in Dubai & Indian restaurants in Abu Dhabi that have teamed up with the food app known as make my meal. This food app works in different states of UAE. They are trying to create awareness regarding the several benefits of healthy eating. They have also been nominated as the best food app in Dubai in 2016, by BBC Foods. This app works differently than takeaways or other food apps. Their main component is providing healthier combinations of foods and they work on subscription basis instead of order and delivery.

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