Friday, 25 November 2016

Food Industry in Dubai

With the expansion of several businesses in UAE, the industry of food has also developed rapidly. The lifestyle there has become similar to the western lifestyle. People don’t have much time for activities like cooking at home and enjoying a peaceful meal or two. They have more issues on their plate like their careers or education. The presence and invasion of social media has also made us go to severe extents and do things just because it is a trend. The trend of dining out and ordering takeaway food has become mainstream. Though it can be considered as an easy option but we can’t neglect or ignore the fact that its consequences in the long term are nothing but health disasters.

Many health experts and nutritionists are leading the main cause of these problems to unbalanced
lifestyle and unbalanced eating. Therefore, marketers have realized that they should come up with
solutions that provide health and at the same time are feasible for their consumers. The consumer of
today is educated and aware about their problems and the solutions. So it is not easy to make them
believe in to something that is not true or partially true.

Make my meal is an online food app that serves in some states of UAE. They are trying to create an
environment where healthy eating is preferred and opted for. There are several Indian restaurants in
Dubai & Indian restaurants in Sharjah that have partnered up with MMM to provide the perfect healthy food experience to their clients. The app works differently than dine outs or takeaways. They work on subscription basis instead of the usual order and delivery. The minimal time period for a subscription is a week and the maximum is a month. They have also introduced few kinds of food packages to make it easy for their consumers without burdening their pockets.

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