The presence and extent of technology has changed so many things in our life. The ease with which information is available and communicated has interfered with different phases of life. Fashion too has become mainstream and it is now not limited to clothing but rather has become more diversified. We are now getting to know about different cuisines and food trends are becoming popular as well. We are getting to know about food choices among different nations and also how they affect their lifestyle and health. The Chinese and Japanese for instance are one of the healthiest people. The presence and influence of social media has also helped us in learning about different food facts and food trends all over the world.
Our lifestyle has become so busy that we have no time to sit peacefully enjoy a decent meal or two. Our priorities are formed in such a way that health does not come on the very top of the list. We have various food options from many dine in & dine outs to takeaways and so on. But the consequence of these all is not a healthy future. Marketers too are realizing the need for a food outlet that provides healthy food options without disrupting the tech oriented way of living.
In Dubai, make my meal is a food app that is getting very popular very fast. Their competitive edge is the fact that they are providing healthier food alternatives to their consumers. They work on subscription basis instead of the usual order and delivery. They have partnered with vegetarian restaurants in Dubai & vegetarian restaurants in Sharjah to provide high quality meals to their consumers. Their app has been nominated as the best food app in Dubai in 2016 by BBC Foods. This speaks for the high working standards they have set for them.
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